Since my profession is that a proofreader, one of the first things I look for the site is the quality of a copy, I think it is important that the text content is clear and concise with correct spelling and punctuation. Many of the sites I’ve found is, unfortunately, failed to follow this basic rule, and to build the focus is on flashy eye-catching graphics, often at the expense of a copy.

Good use of graphics is obviously an asset to any website, but it should also be an element of simplicity is also a site should not be so full of beautiful images and effects, compromising its purpose. Too often, there are sites with lots of things that happen to them that the eye becomes confused and do not know where to look. (more…)