Marketing seems to be the big buzz-word of the decade. Each interview respectable sales team about this, and yet many of us are not even sure what it is, and still are not sure how to do. Marketing to the next level, we examined some of the most important definitions, and emphasized that marketing is just a bridge between producers and consumers. This is not what they are trying to sell, it is you are trying to sell, what I want from you, and how to give. It’s that simple.

All this is fine in theory, but one of the biggest problems with marketing is that while it makes sense when you read about it, apply it to real world can often be be another matter. One of the simplest ways and effective to do this is to focus on the consumer. How to attract new customers to your product and the website is the constant dilemma companies, large and small. But the fact is that no matter which method you use to do this, this is a face difficult and often slow. Logically, it can be assumed to be, indeed must, apply some of our energies on keeping existing customers. (more…)